Guide
The same demo can win or disappear depending on its dimensions. This guide maps every major channel to the aspect ratio it rewards — and to the exact Vidfr export preset, so you can frame a recording once and ship the right size everywhere.
| Channel | Aspect ratio | Pixel size | Vidfr preset |
|---|---|---|---|
| Instagram Reels · TikTok · YouTube Shorts | 9:16 | 1080 × 1920 | Story |
| Instagram / Facebook Stories | 9:16 | 1080 × 1920 | Story |
| Instagram feed · portrait posts | 4:5 | 1080 × 1350 | Portrait |
| Feed grid · square posts | 1:1 | 1080 × 1080 | Square |
| X (Twitter) · LinkedIn · YouTube · websites | 16:9 | 1920 × 1080 | Landscape |
| Product Hunt gallery | 16:9 | 1920 × 1080 | Landscape |
| App Store app preview | Device portrait | Device resolution | Device Native |
Vertical fills the whole screen on the surfaces that drive the most reach, so this is the default for discovery. Frame the device tall, keep captions inside the middle 80% (edges get covered by the UI), and make the first two seconds land before anyone reads the caption.
In-feed video wins on height. 4:5 portrait takes the most vertical space a feed post is allowed; 1:1 square is the safe cross-platform option when the same clip also runs on LinkedIn. A framed device on a solid or gradient background stops the scroll more reliably than raw footage.
Landscape is the format for players and embeds: launch threads, LinkedIn documents, YouTube, and the hero video on a landing page. Center the phone with breathing room on both sides so the composition reads well at small player sizes.
Gallery thumbnails are wide, and a framed demo instantly signals a real product. Lead with your cleanest screen and keep the loop short so it reads at a glance in a crowded launch feed.
App Store previews must match the exact resolution of the device family you target, run 15–30 seconds, and there can be up to three per localization. Export at Device Native for the sharpest source, then confirm the current per-device requirements in App Store Connect before uploading.
Vertical 9:16 (1080 × 1920) reaches the most people because it fills the screen on Reels, TikTok, and Stories. Use 1:1 or 4:5 for in-feed posts and 16:9 for websites, YouTube, and X.
App Store previews use portrait or landscape at the exact resolution of the target device. Export at Device Native in Vidfr and confirm the current per-device requirements in App Store Connect first.
Yes. Frame the recording once in Vidfr, then re-export it at each output size — Story, Portrait, Square, and Landscape — without re-recording.